Services
Purple Fire [pur-puh l - fahyuhr]
Purple Fire’s experience and expertise provides a strong foundation when creating a successful brand
Our Brand cognition, Verbal and Visual Brand expression services are comprehensive in scope yet distilled into a logically intuitive process. Our approach is based on a thorough, interactive model that yields both insightful and meaningful outcomes.
Brand Cognition
Our pre and post-launch flexible research services provide insights to help inform, validate and articulate the most appropriate strategy for developing an effective and successful brand.
Verbal Brand Expression
We will create compelling, resonant, distinctive, and memorable names for your brand that are registrable and linguistically acceptable.
Visual Brand Expression
We will develop a visual identity (design) that communicates the essence of your brand to different stakeholders and audiences that will ensure your image conveys the right message in all types of mediums.
Purple Fire’s brand development processes are holistic in nature but founded upon a strong, strategic platform that can be categorised into three pillars, Create, Screen and Guide.
These offerings are flexible and scalable, engaging yet straightforward, and adjustable to client needs and brand goals.
CREATE
- Name Creation
- Tagline Development
- Naming Guidance
(Regulatory and industry guidelines) - Naming Architecture
- Tone of Voice
- Linguistic & Trademark Screening
SCREEN
- Brand Design (Word/Logo Mark)
- Brand Collateral Development
- Packaging Design
- Design Guidance
(Regulatory and industry guidelines) - Device Trademark Screening
- Implementation & Roll Out
GUIDE
- Branding Workshops
- Visual/Verbal Validation & Safety Testing
- Brand Strategy
- Brand Architecture
- Brand Audit, Positioning & Tracking
- Desk Research & Market Review
How Do You Express Yourself?
Your brand is the perception that your audience has of your organization or product. Purple Fire will develop an effective strategy for expressing or articulating your brand using services designed to communicate USPs, brand benefits and personality traits, verbally and/or visually.
Brand Cognition
Brand cognition forms the cornerstone of any branding exercise by establishing a ‘knowledge platform’ for your marketplace from which to shape and grow your brand.
Our pre- and post-launch flexible research services provide insights to help inform, validate and articulate the most appropriate strategy for your brand.
All of our strategic offerings are customised to goal-specific parameters and can be fine-tuned to meet your project objectives.
Verbal Brand Expression
Creating compelling brands requires both creative flair, as well as ongoing due diligence to establish overall viability.
We balance the “artistic” needs for competitive differentiation and stylistic stand-out with the “scientific” requirements for availability and protectability.
We create compelling, resonant, distinctive, and memorable names that are registrable and linguistically acceptable.
Visual Brand Expression
Building a brand identity that communicates your brand’s essence to different stakeholders and audiences not only requires an eye for detail but the aesthetic sensibilities that will ensure your image convey the right message in all types of mediums.
Purple Fire’s visual identity services can help build, establish and enhance the graphic communication of your brand.
Purple Fire’s brand development processes are holistic in nature and founded upon a strong, strategic platform. Our Brand cognition and Brand expression services are comprehensive in scope yet distilled into a logically intuitive process, and is based on a thorough and interactive model that produces an effective strategy for your brand.
Your Brand's Success is Waiting and Ready
Let's move forward and work together to build an effective strategy and a memorable brand for your organization or product.