About Us
Purple Fire [pur-puh l - fahyuhr]
Purple Fire is built on a strong foundation of experience and expertise, a proactive and responsive nature and a customised offering that produces quality brands.
Brand Cognition
Brand cognition forms the cornerstone of any branding exercise by establishing a ‘knowledge platform’ for your marketplace from which to shape and grow your brand.
Our pre- and post-launch flexible research services provide insights to help inform, validate and articulate the most appropriate brand strategy.
All of our strategic offerings are customised to goal-specific parameters and can be fine-tuned to meet project objectives.
Brand Expression
Creating compelling brands requires both creative flair, as well as ongoing due diligence to establish overall viability.
We balance the “artistic” needs for competitive differentiation and stylistic stand-out with the “scientific” requirements for availability and protectability.
We create compelling, resonant, distinctive and memorable names that are registrable and linguistically acceptable.
The Purple Fire Difference
Independent thinking and an innovative spirit, complemented by a foundation of specialist know-how and a dedication to overachievement, make up the guiding vision that defines everything we do for our clients.
We created our corporate name to communicate some of the attributes that drive our own brand beliefs: independent thinking, the dynamism that difference brings, a determination to achieve excellence, the need to always exceed expectation and a constant desire to build on successful expertise.
Over the years, we believe we have turned this ethos into action for our clients and take pride in the fact that most of them, whether large and small, have repeatedly chosen to continue their partnership with us.
We are constantly strengthening our processes and deliverables to help create, build and shape better brands for our clients.
Purple Fire is well-equipped to offer support in achieving your branding goals and look forward to the opportunity to work with you to develop your brand.
Our Key Strengths
Purple Fire is built on a strong foundation of experience and expertise, a proactive and responsive nature and a customised offering that produces quality brands.
EXPERIENCE & EXPERTISE
Involvement in hundreds of projects across many market sectors and geographies.
Global client team management and project leadership skills.
Multi-cultural knowledge and experience.
Expert branding know-how challenges are met and appropriate solutions are implemented by specialist senior personnel.
Senior personnel with a proven, and relevant track record.
PROACTIVE & RESPONSIVE
Independent, compact, agile, and more flexible.
Exceeding client expectations while maintaining a premium service.
Understanding the need to be responsive in an ever-evolving marketplace.
Process-based on understanding and anticipating client needs with as much or little input from the project team as necessary.
QUALITY & CUSTOMISATION
Over-delivery of excellence committed to exceeding client expectations.
Focus upon customised deliverables at competitive rates.
Thorough and innovative approaches to branding needs.
A tailored process designed to meet project requirements, corporate cultures, and company dynamics – while ensuring on-track deliverables and meeting deadlines.
Balancing branding with the need to meet regulatory and standardised industry criteria.
Our Story
Purple Fire was established on the principle that “big agency” knowledge and experience can be very effectively combined with “smaller agency” responsiveness, flexibility and creativity.
The combined traits of a larger and smaller agency makes us the branding agency of choice for clients seeking all the nimbleness of a smaller, independent agency along with the expertise and knowledge normally associated with larger organisations. You get the best of both worlds with Purple Fire Branding.
After many years at a variety of long-established branding companies, Purple Fire’s founders wanted to come together to provide an alternative source of branding services – what we refer to as “Brand cognition” and “Brand expression”.
Our Branding Experts
Three individuals, with well over 60 years of cumulative experience in every aspect of brand development, thought it was time to offer clients a branding agency that truly believes in the value of building strong brands by delivering rich creative, robust research and captivating design.
In order to achieve our vision of providing strong branding initiatives, every project we undertake is overseen in-person by Purple Fire’s senior team. The Purple Fire team is led by a group of highly experienced, seasoned professionals with a wealth of industry expertise, who have been involved in hundreds of regional and global projects across a wide variety of different sectors.
All that knowledge and experience will work for you to develop an effective brand.
Lou Trousdale
Director, Brand Services
With more than twenty years’ experience in global brand development, having been at Addison Whitney in the US and at Origin Brand Consultants in the UK, as Vice President, Lou is well versed in the key aspects of visual and verbal branding.
He has successfully led a diverse range of cross-sector branding projects across multiple industry sectors regarding corporate and product name development, logo design, brand assessment and strategy.
Tom Fraser
Director, Brand Expression
Previously at Interbrand, in Tokyo, and Landor, Origin Brand Consultants and Brand Institute (as Vice President) in London, Tom has well over twenty years of experience specialising both in verbal identity project work as well as new business development and account management.
Tom has extensive knowledge of European and US marketplaces and wide-ranging cultural experience and language expertise and has overseen hundreds of naming and brand development projects across multiple industries.
Jamila Sangari
Director, Brand Cognition
Jamila’s marketing and branding career spans over 15 years in Europe and Africa and has worked with specialist brand agencies Addison Whitney and Origin Brand Consultants where she was formerly Director of Market Research. Her role includes project management, linguistic and trademark screening, regulatory/safety issues as well as a branding strategy, and market research.
Jamila also provides strategic recommendations for brand name selection and devises strategies to meet both market and client brand objectives.
Purple Fire’s brand development processes are holistic in nature and founded upon a strong, strategic platform. Our Brand cognition and Brand expression services are comprehensive in scope yet distilled into a logically intuitive process, and is based on a thorough and interactive model that produces an effective strategy for your brand.
Your Brand's Success is Waiting and Ready
Let's move forward and work together to build an effective strategy and a memorable brand for your organization or product.